Content Driven Apps

Content rich apps are everywhere, in plain sight

Apps today are heavily content-driven. If you take a quick scan of the apps installed on your phone, you will see that they are all powered by content sitting on the cloud.

A small sampling of your installed apps could be:

  • Social Media app

  • News Reader

  • E-Commerce app

  • Ride hailing app

  • Grocery app

  • Instant Delivery app

  • Movie booking app

  • Wellness app

  • Real Estate app

  • Stock trading app

  • Games

  • etc.

Most of the app content could be sitting remotely and downloaded on the fly. In some cases, the navigation, page content and visibility of information is controlled by factors such as your subscription tier, login status, past order history, etc. These Apps are very dynamic and will morph as per external factors, customer profile and availability of new features.

Need of the hour

Businesses today want to retain such dynamic control over the content and in some cases automate with AI-powered recommendations. Building apps where you can give that control to the business could be a crucial game changer. This means the app must have a set of capabilities that become non-negotiable:

  • Ability to control navigation remotely

  • Ability to control page content remotely

  • Ability to conditionally show content based on some runtime condition

  • Change themes remotely

  • Control visibility of some feature with feature-toggles

  • Give teams the ability to independently build features

  • Have a simplified No-Code like interface to control the App Experience remotely

Several companies have attempted this in the past and have created proprietary solutions. Some have focused heavily on the UI design process and made that into a no-code experience. Some make use of Generative-AI solutions for designing screens. However, adding more complex business functions, conditional checks and complex logic requires taking a different route. This is where the No-Code experience falls short and teams resort to going back to their IDE and building it out in code.

A New framework

Building apps for the Content-Driven age requires a ground-up rethink of how apps should be put together. The Vyuh Framework takes a holistic view of this process and brings a set of techniques that make app development an easier process with the ability to control things remotely.

It gives the No-Code control to the Business teams and Full-Code control to the Engineering. This is a good balance and achieves having best of both worlds. Businesses get a simplified interface to manage pages, navigation, feature-toggles, with a gallery of components that expose minimal configuration.

The complexity of the components are hidden away neatly in code by the Engineering teams. They only expose the minimal configuration that should be made visible to the Business. In this process, both Business and Engineering can each have their tools of choice without compromise.

Hidden powers

This combo is a hidden superpower that can propel an Enterprise into a new world with greater flexibility and control. It does mean shifting the mindset towards minimal configuration and being very deliberate about it. There is also a stronger push needed to hide complexity where not required. The teams are all trying to power the Enterprise towards success and doing that requires absolutely no compromise in tooling.

Best teams use the best tools to get the right outcomes.

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